Notes from round Table Discussion "Digital Speaking" June 17, 2013

Notes from June 17, 2013 Ultimate Speakers Network Meeting

Digital Speaking:

1. Video Marketing

2. Webinars

3. Blogs

4. Social Network – Tweet Chat/FB Shout

5. Online Chat

6. Teleminars

7. Sales page/landing page

8. Online Chat

9. Skype

10. Google Hangout

11. Voice Broadcast

Voice shot – google

12. Blog talk

13. Podcasts

14. Viral Marketing

15. Text Messages

16. Local search

17. Mobile Marketing

18. PPC

19. Retargeting

20. SEO SEM

Video Marketing – What Can We Do With It?

Connect, Conversion, Content

Best things to convey:

-Content

-Be relaxed

-Stay under 1 min!!!

Intent of Video:

-Message/Content/why valuable (specific to topic i.e. Info we’re giving you – you are going to get value)

-WOW factor – fun & interesting

-Call to ACTION!

-Value Proposition

Video Background:

- Nothing distracting

- Green screen

-Relationship driven video

-Link on full video

(Connie has provided us with the link she mentioned during our discussion http://wistia.com/learning/diy-office-video-studio)

Tip: In the car leaving an event send a video message about how much you enjoyed the meeting!

Video Library:

- Make a generic video that applies so it applies

Great chatting with you vs meeting you

-Make one in the dark and in the light (make it appropriate to the time you met them)

Increase Closing Rate:

30 second video

-Use for good not for evil

-have a video to send:

“Hi I’m ___, I’m really excited about our meeting. I know how valuable your time is and I appreciate you carving out time for us to meet.”

* T & R

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Notes from round Table Discussion "Digital Speaking" June 17, 2013 http://goo.gl/2m4GqJ