Notes from Aug. 19, 2013 Speakers Group
How to land speaking engagements?
1. Pick up the phone & call the program director of association.
- Start with #1 reason of why they need your service
2. End of talk/conversation – ask them to recommend you.
3. Introduction into Meeting Planner
Will speak for free in exchange for:
- Media page
- If I succeed with standing room only I get: paid gig & 3 client referrals
Ideas to promote
- Full Life size poster
- Train at registration
- Handing out flyers
4. LinkedIn
-sending out ebooks for free
-creating great relationships
5. Create follow up strategy
-create email list
6. Get pre-speaking form –Laura Orsini will provide example
Help a reporter out www.helpareporter.com
7. Google Alert
-need a speaker
-Book a speaker
-Speaker engagement
-Call to speak
8. Postcards Direct Mail Campaign
-www.gotprint.com
9. Mention.com – keywords – twitter
10. Conference Planners
-reach out to them
-Search LinkedIn
11. X-ray the site
-site:facebook.com(keyword)
-site:twitter.com(keyword)
12. Finding out what your clients want
Notes from Round Table Discussion "How to land speaking engagements?" August 19, 2013 http://goo.gl/uSj33y
