Notes from June 17, 2013 Ultimate Speakers Network Meeting
Digital Speaking:
1. Video Marketing
2. Webinars
3. Blogs
4. Social Network – Tweet Chat/FB Shout
5. Online Chat
6. Teleminars
7. Sales page/landing page
8. Online Chat
9. Skype
10. Google Hangout
11. Voice Broadcast
Voice shot – google
12. Blog talk
13. Podcasts
14. Viral Marketing
15. Text Messages
16. Local search
17. Mobile Marketing
18. PPC
19. Retargeting
20. SEO SEM
Video Marketing – What Can We Do With It?
Connect, Conversion, Content
Best things to convey:
-Content
-Be relaxed
-Stay under 1 min!!!
Intent of Video:
-Message/Content/why valuable (specific to topic i.e. Info we’re giving you – you are going to get value)
-WOW factor – fun & interesting
-Call to ACTION!
-Value Proposition
Video Background:
- Nothing distracting
- Green screen
-Relationship driven video
-Link on full video
(Connie has provided us with the link she mentioned during our discussion http://wistia.com/learning/diy-office-video-studio)
Tip: In the car leaving an event send a video message about how much you enjoyed the meeting!
Video Library:
- Make a generic video that applies so it applies
Great chatting with you vs meeting you
-Make one in the dark and in the light (make it appropriate to the time you met them)
Increase Closing Rate:
30 second video
-Use for good not for evil
-have a video to send:
“Hi I’m ___, I’m really excited about our meeting. I know how valuable your time is and I appreciate you carving out time for us to meet.”
* T & R
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Notes from round Table Discussion "Digital Speaking" June 17, 2013 http://goo.gl/2m4GqJ
